AGS Conclave 2015 was another spectacular event filled with education and networking among a group of inspiring professionals in the world of jewelry.
NCDIA was invited back to educate it’s AGS membership colleagues in the world of Natural Color Diamonds. Our seminar topics this year were introducing retailers to an overview of Pink Diamonds and How To Sell Natural Color Diamonds. It appears that Natural Color Diamonds have created a strong interest in the last several years, with color being seen on the red carpet, advertisements and offered as an alternative to colorless diamonds. Retailers are more and more eager to learn sales tips that can help their businesses develop Natural Color Diamonds into their inventory and to grow potential sales.
In the first seminar Thomas Gelb, NCDIA Educational Director co-hosted a special overview on Pink Diamonds with Jordan Fine, NCDIA President:
Origin of Color
Type 1 vs Type 2 Pinks
Natural vs Treated, Synthetic and Gemstones
Natural Pink Diamonds are both affordable and valuable, it is important that we educate our sales teams to understand the differences in color ranges that Natural Color Diamonds come in.
What are some of the different price ranges that can be found in Pinks? In all Natural Color Diamonds, prices can vary, in the below chart you will find an example of pink diamond jewelry.
(Prices shown are an illustration of examples – Values subject to change)
Natural Color Diamonds have created a strong interest in the last several years, with color being seen on the red carpet, advertisements and offered as an alternative to colorless diamonds. NCDIA
Brownish Pinks… Light Brownish Pink, Intense Orangey Pink. Intense Pink Intense Purplish Pink…
On our second day, NCDIA offered AGS retailers an opportunity to learn directly from NCDIA/AGS Retail Members who have participated in In-Store Color Diamond Events, carry Natural Color Diamonds in-store and why including color can benefit there overall business.
John Carter – Jack Lewis Jewelers
I joined NCDIA as a recommendation from a friend/current NCDIA retail member, she advised that getting involved in color diamonds can offer a new exciting alternative to my product inventory. By becoming a member, Jack Lewis Jewelers we were quickly introduced to education, sourcing and new vendors. The impact has allowed me to host in-store events yearly, gain new product inventory and just train our staff with confidence in these beauties. You can offer a nice range of colors in your store from 5-50k.
Judd Rottenberg – Long Jewelers
We noticed with our sales staff when bringing in something exotic, they can be fearful if they are not familiar with the product. However it is very important to train and inspire your sales team, so they can understand what type of product is being brought in and have the right tools to work with them. With NCD’s we are starting out with browns and yellows and will slowly include them into our everyday inventory.
- Educate your staff
- Commit to your product
- Build excitement