Tag: Brown Diamonds

The Inside Story of Le Vian Chocolate Diamonds®

YQQP 74Most likely, you have seen the television commercials and magazine ads touting the delicious beauty of Chocolate Diamonds® but do you know where they originate? What makes a brown diamond a Chocolate Diamond®? And why are they called Chocolate Diamonds®? Only one company in the world makes jewelry with Chocolate Diamonds®and that company is the Le Vian Corporation.

Learn more about Chocolate Diamonds: http://levian.com/chocolatediamond/

The story begins at the start of the new millennium when Eddie LeVian, designer and CEO, caught a glimpse at the limited quantity of rare, natural, fancy color pink and brown diamonds that were coming out of the Argyle mine in the remote reaches of Australia. It was no surprise that the rarity of the pinks was quickly recognized; earning six and seven figure price achievements. The rare brown diamonds, however, were undervalued. “We believe this was mainly due to the bad rap brown diamonds have received for being ‘off color’ or of lesser value,” tells LeVian. “It’s a common misconception in the industry.”

While all diamonds mined offer an abundant range of hues and clarity, Le Vian® chose as its mission, to search through the highest quality natural fancy color brown diamonds, the top 5% percent, to selectively procure – and brand – the diamonds that met the company’s exacting standards: C4-C7 color range; SI or higher clarity (eye clean); cut to Le Vian®’s standards; and responsibly sourced by Le Vian®. The fact that the diamonds were found in mainly one mine in Australia was attractive to Le Vian®. The diamonds were also in harmony with Le Vian®’s efforts in establishing the fashion of fine jewelry with its annual trend forecast and fashion show, which aimed to bring fashion to the diamond and jewelry industry.

Why are they called Chocolate Diamonds®? The answer to the naming of these rare beauties has also been misinterpreted. Eddie LeVian sets the record straight. “A friend of mine named Bill would call on me after work to chit chat, many times bearing gourmet organic artisan dark chocolate. He touted the magical qualities and health benefits of chocolate if consumed regularly. I became a proud chocoholic!” It is this – the understanding of the aphrodisiac qualities of chocolate (the food), the obsession and addiction to chocolate that millions enjoy – that inspired Le Vian® to brand its natural fancy diamonds as Chocolate Diamonds®, not their color.

MELI 1010

Eventually, by 2009 the US Office of Patent and Trademarks, concurred with Le Vian®, that Chocolate Diamonds® had achieved distinctiveness as a brand of Le Vian Corporation. In 2014, the brand became incontestable. Today, the brand continues to rise in popularity as one million strong Le Vian® followers – a collector base that includes royalty, celebrities, socialites and everyday people – have started to appreciate the newest innovative combinations of colors of diamonds, gems and gold in vastly differentiated designs.

Le Vian®’s rising successes and innovations have been met by some who continue to try to discredit Chocolate Diamonds® by holding on to the misconceptions that these are common diamonds, while the reality is that on the entire planet, the production of 20 point or larger Chocolate Diamonds® is at less than 30,000 carats per year, thousands of times rarer than the white diamonds.

The consumer has shown its understanding of the rarity of these fancy color diamonds, with demand at record highs. While that means that the top red and pink diamonds now go for as much as $3 million a carat, it still means that you can get a Chocolate Diamond® solitaire that is thousands of times rarer than a white diamond, for a fraction of the price.

About Le Vian®
Learn more about Le Vian: www.levian.com

Le Vian® is the jeweler (turned luxury brand) of today and tomorrow, leading the fine jewelry industry on a path to trendsetting stardom with innovative design concepts and deliciously flavored exotic gemstones and diamonds, each revealed in the company’s Red Carpet Revue Trend Forecast held each year in Las Vegas. Le Vian®’s historic journey in fine jewelry spans centuries with ties to ancient royalty, its American roots planted in the 1950s. Today, Le Vian® is the fashion couture fine jeweler of choice, expertly crafting a perfect union between high style fashion trend forecasting with glamorous handmade fine jewelry designs using rare diamonds and gems. Le Vian® attributes its meteoric rise in fine jewelry to its deep passion for finding the most beautiful gems in the world and designing the most innovative, unique looks that bring those gems to life. This sweet combination has resulted in hundreds of red carpet moments each year for many of Hollywood’s hottest celebrities who choose Le Vian®’s distinctive jewelry and over one million collectors worldwide who crave Le Vian®’s newest trend setting designs.

To see the 2016 Red Carpet Revue video: https://www.facebook.com/LeVianJewelry/videos

To view Eddie LeVian’s celebrity blog: www.eddielevian.com

Share Button

This rough diamond hints at oceans’ worth of water inside Earth

Photo credit: University of Alberta

A $20 diamond provides evidence of a ‘wet zone’ deep below Earth’s surface where vast volumes of water are locked up inside minerals.

It might be the ugliest diamond you’ll ever see, but within this brown sliver of carbon is a gem of a find for a University of Alberta scientist working to unravel an ocean-sized mystery deep beneath the Earth.

An international team of scientists led by Graham Pearson, Canada Excellence Research Chair in Arctic Resources at the U of A, has discovered the first-ever sample of a mineral called ringwoodite. Analysis of the mineral shows it contains a significant amount of water—1.5 per cent of its weight—a finding that confirms scientific theories about vast volumes of water trapped 410 to 660 kilometers beneath the Earth, between the upper and lower mantle.

“This sample really provides extremely strong confirmation that there are local wet spots deep in the Earth in this area,” said Pearson, a professor in the Faculty of Science, whose findings were published March 13 in Nature. “That particular zone in the Earth, the transition zone, might have as much water as all the world’s oceans put together.”

Image credit: University of Alberta

Ringwoodite is a form of the mineral peridot, believed to exist in large quantities under high pressures in the transition zone. Ringwoodite has been found in meteorites but, until now, no terrestrial sample has ever been unearthed because scientists haven’t been able to conduct fieldwork at extreme depths.

Pearson’s sample was found in 2008 in the Juina area of Mato Grosso, Brazil, where artisan miners unearthed the host diamond from shallow river gravels. The diamond had been brought to the Earth’s surface by a volcanic rock known as kimberlite—the most deeply derived of all volcanic rocks.

“One of the reasons the Earth is such a dynamic planet is because of the presence of some water in its interior,” Pearson said. “Water changes everything about the way a planet works.”

The discovery that almost wasn’t

Pearson said the discovery was almost accidental in that his team had been looking for another mineral when they paid about $20 for a three-millimeter-wide, dirty-looking brown diamond. The ringwoodite itself is invisible to the naked eye, buried beneath the surface, so it was fortunate that it was found by Pearson’s graduate student, John McNeill, in 2009.

“It’s so small, this inclusion, it’s extremely difficult to find, never mind work on,” Pearson said, “so it was a bit of a piece of luck, this discovery, as are many scientific discoveries.”

The sample underwent years of analysis using Raman and infrared spectroscopy and X-ray diffraction before it was officially confirmed as ringwoodite. The critical water measurements were performed at Pearson’s Arctic Resources Geochemistry Laboratory at the U of A. The laboratory forms part of the world-renowned Canadian Centre for Isotopic Microanalysis, also home to the world’s largest academic diamond research group.

The study is a great example of a modern international collaboration with some of the top leaders from various fields, including the Geoscience Institute at Goethe University, University of Padova, Durham University, University of Vienna, Trigon GeoServices and Ghent University.

For Pearson, one of the world’s leading authorities in the study of deep Earth diamond host rocks, the discovery ranks among the most significant of his career, confirming about 50 years of theoretical and experimental work by geophysicists, seismologists and other scientists trying to understand the makeup of the Earth’s interior.

Scientists have been deeply divided about the composition of the transition zone and whether it is full of water or desert-dry. Knowing water exists beneath the crust has implications for the study of volcanism and plate tectonics, affecting how rock melts, cools and shifts below the crust.

Article Published in 2014 – March – Courtesy of Earthsky.org

Share Button

Untitled.001

May 30, 2015 – Las Vegas. With over 300+ guests in attendance from  retailers, wholesalers, designers and affiliates, NCDIA’s Night of Color: Las Vegas 2015 was hosted at MiX Lounge in the Delano Hotel.  Natural Color Diamonds are the most exciting category in the industry today and our guests were excited to share the stories behind vast array of colors available today.

“An evening where the industry comes alive more than ever” – Kunming Trading Co. (Hong Kong)

At this years’ “Night of Color” event, attendees had a great opportunity to connect and discuss current trends, issues and marketing strategies with their colleagues in the industry in a casual atmosphere. We had a great turnout and announced a special Champagne Diamond Toast – during this toast one guest was able to win a Natural Champagne Diamond, guests were lining up to visit NCDIA Educational Director Thomas Gelb to see if they had a Natural or CZ stone. Nice Diamonds was proud to have partnered with NCDIA to sponsor this event.

 

IMG_20150531_105744

Champagne Diamond Toast sponsored by Nice Diamonds – Nadav Gurevitch (centered) of Novel Collection with Nilesh and Kalpesh Sheth of Nice Diamonds. Nadav was the lucky winner of the 1ct Natural Champagne Diamond!

People come to Las Vegas not just for buying and selling, they come there for educational seminars, networking and mainly to update themselves and their staff about the current trends. – Nice Diamonds (USA)

Our goal at NCDIA is to increase awareness of color diamonds at retail and consumer level through education. Additionally, NCDIA provides its members with marketing and educational tools to increase their business and improve their bottom-line. NCDIA would like to thank it’s sponsors Brinks Global, Kassoy, Nice Diamonds a & J.Fine, Inc.

DSC_2212

NCDIA was proud to announce it’s brand new Educational Course program, this course will be both online and in person. This course will cover both the market and technical fields of Natural Color Diamonds, we encourage our industry to educate themselves in the world of natural color diamonds and to share your knowledge with your staff and customers stated Gino Di Geso, NCDIA Director

“An amazing night filled with ideas and fellowship. If you are in the Natural Color Diamond business, this is an event not to be missed.” – Denney Jewelers (USA)

“NCDIA’s cocktail event in Las Vegas is lots of fun and a great way to meet and greet old friends and new people too! Mark this in your calendar for next year as the event gets bigger and better!” – Solomon’s Jewelers (USA)

“When you look into the dazzling facets of a color diamond, you become spellbound. It is hard to look away. Each one tells a unique story of a profound transformation of enormous energy and of endless time, NCDIA offers the much needed educational information that can assist the industry to learn more about these beautiful diamonds” – Hartmann’s (Denmark)

 

DSC_2195

Thank you to our sponsor Brinks Global!

Share Button